Marketing Coordinator
This position is responsible for assisting with the execution of the marketing strategy and plan of
Wilderness Voyageurs, and related companies Tall Oaks and Falls City Restaurant and Pub. We
are focused on customer service and providing safe and fun experiences to our customers and our
staff. Your number one goal is to ensure that “fun” is being communicated via all channels in a
manner consistent with our company voice and ethos. You will be an integral part of all
marketing activities of the organization, both digital and traditional marketing tactics and
strategy.
Responsibilities:
Managing all social media channels’ organic messaging and content. Create and share
original content, this includes photo editing, copy/caption writing and basic graphic
design.
Web site basic maintenance and editing. To include copy writing for products and the
creation of blog content, images, and videos while ensuring best SEO techniques.
Email design and writing.
Support our marketing agency with design for paid social ads.
Provide support and assistance with the creation of all print materials.
Assist with organization and attendance of event marketing.
Manage the daily operations of the photo department during the rafting / activities season.
Hiring and training of photo department staff
Schedule photographers
Monitor and assess photographers.
Review and assess analytics of various campaigns, marketing efforts, website
conversions and website traffic.
Other marketing tasks as assigned.
Qualifications:
Excited about the activities and experiences that we provide our clients.
2+ years professional social media management experience and knowledge of the in-n-outs
of all things social media including instagram, facebook, youtube, pinterest, twitter and
tiktok.
Hands on business experience with GoogleDrive, WordPress, MailChimp or other
comparable tools.
Eye for quality photos and graphics,
Basic photo editing skills
Experience with Canva or a similar graphic design tool.
Organized, creative and analytically minded.
Detail oriented to the max!
Strong written and oral communication.
Welcoming, positive and upbeat demeanor.
Ability to travel, up to 10% of the time
This position is a full time year round position with flexibility of hours and work location.
During the operating season, the expectation is of a full time presence within the operations of
the company. During the high season, weekend shifts will occur quite frequently. During the
period from November to March, remote work is acceptable with the requirement of occasional
in person meetings and travel to cover bike tours and for attendance of marketing tradeshows
throughout the US but primarily in the Mid-Atlantic region. During the winter season, the
weekly required number of hours will fluctuate between 30 and 40 hours. During the operational
season the expectation is of a full time employee of 40 hours a week.
Participating in all of the activities offered by Wilderness Voyageurs is required so that an innate
understanding of our product line is achieved.
We are in a highly competitive industry that requires an aggressive approach to the acquisition
and retention of our customers. This is accomplished through attention to detail and a thorough
response to our customer’s needs. We are in the business of providing fun, our workplace is a
relaxed environment where your ability to be creative and have a good time and be passionate
about the out of doors is incredibly valued.
